Your website - the efficient tool that drives your business
Best Practice & Advice
THE WEBSITE
Every business needs a website that successfully serves its purpose.

To be competitive in today’s world means to have strong online presence. Before becoming your client, a user researches the market and uses multiple channels and sources to inform themselves about your brand. With a strong digital presence and a website that can serve as your online business card, you can encourage clients to choose you over the rest of the market and to become your customers.

You can achieve this by engaging the so-called omnichannel strategy - an approach in which your brand is present in different, yet adequate channels for your business that work in symbiosis. Each channel brings added value to the rest and builds the image of your business, enabling you to meet your goals easily. The website’s role is to serve as a communications hub and to guide customer experience according to the specific needs of the customer himself.
Omnichannel strategy
A global research by KPMG reveals that 55% of users seek more comprehensive information online before making a purchase decision, and 47% of consumers visit the brand’s website (Fig. 2). If you don’t have a website, or you do but it works ineffectively, you can immediately lose those 47% of potential clients.

Percentage of consumers using the following channels to research products they bought online*
THE WEBSITE
GENERATES TRUST
84% of consumers believe that business with a working website is more trustworthy than the one present solely on social media.
PROVIDES YOU WITH THE OPPORTUNITY TO SHOWCASE YOUR PRODUCTS AND SERVICES
and to continuously update the information.
MARKS YOUR PLACE IN THE INDUSTRY
With a unique website, you can distinguish yourself from competitors and build up your brand identity.
GENERATES INTERACTION
and encourages users to contact you.
LONG-TERM INVESTMENT
68% of Bulgarians actively use the internet and the percentage is growing. Without such platform, you’re practically invisible to those users.
A STEP-BY-STEP PROCESS
Building a good website is an exciting adventure by itself. While this process is agile and open to innovation and ideas, it needs to follow some principal steps that have proven useful and efficient. We follow them and we’ll now guide you through those steps to illustrate their purpose
1
WE CHOOSE THE TYPE OF WEBSITE ACCORDING
TO OUR BUSINESS OBJECTIVES AND THE RESPECTIVE INDUSTRY
Follow the form below to find out what type of website is right for your business.
What is your objective?
Selling online

How?

Directly
Through distributors
Informing

About what?

My business
My products or services
Business-related causes or campaigns
Promoting my products or services

What is your objective?

Sales
Brand awareness
For products and/or services
For NYDA (a lice treatment product for children), we created entirely personalized website:
  • Animated 3D brand characters
  • Dynamic sections with useful information
  • nteractive map with closest pharmacy location navigation
  • Blog platform development
Brand image homepage
For SYNERGY TOWER a multifunctional office building in Sofia Tech Park), we created and built up an overall corporate identity and a customized homepage:
  • Clean and minimal design
  • Intuitive navigation
  • Interactive building and floor plans
Е-Commerce
For GIFT COME TRUE (online store with various content, offering gift vouchers for over 250 attractive experiences), we created overall corporate identity and customized design of the website based on a ready platform:
  • Bilingual product catalogue
  • Business management platform (enabling management of orders, suppliers and payments)
  • Integration of payment systems
  • Blog platform development
  • 24/7 maintenance and support
2
WE DETERMINE HOW
THE WEBSITE WILL BE BUILT
Custom-made website
Limitless options for new functionalities and ad-ons, opportunities for upgrade and update in time
long-term investment
Larger time frame for building
higher initial budget
Bright Lines Cargo is a transport and logistics company.

For BRIGHT LINES CARGO, we created an overall corporate identity, as well as tailor-made and modern website:
  • Intuitive and attractive presentation of services
  • Integrated online portal for inquires and shipment tracking
Template-based and with ready CMS
Smaller time frame for building
lower initial budget
limited upgrade and update opportunities due to pre-set functionalities
higher initial budget
For AMRITA IMOTI (the real estate branch of the property valuation company Amrita), we created:
  • Adapted design to a ready platform
  • Functionalities in line with client’s needs
  • Intuitive and easy navigation
  • Additional search filters
3
WE GATHER A TEAM OF PROFESSIONALS
4
WE CHOOSE CORRESPONDING STRUCTURE
AND FUNCTIONALITIES OF THE WEBSITE
Depending on the goals that your website is set to achieve, we determine the level of user interaction and the required functionalities. Then, we build the website’s interface structure to ensure navigation will be well intuitive for visitors. We select the format and the
5
WE CHOOSE THE WEB APPLICATIONS
AND PROGRAMME SOLUTIONS THE WEBSITE NEEDS
Personalized business management system: e.g. unified platform for managing invoices, sales, products, clients, etc.
Customized content management system (CMS)
System for inventory and services management, and connection with suppliers (APIs- Application Program Interface)
Tools for user behaviour analysis
Access control for users at different levels
Customized real-time voting system
Feedback form for easier communication with your users
And many more web-based applications and functionalities, according to your needs
ERP SYSTEM
For GIFT COME TRUE, we created customized system managing orders, suppliers and payments.
  • Automatization and synchronization of business processes
  • Status of orders, payments and reservations tracking
  • Communication with suppliers: automated reminders
  • Integrated invoicing process
  • System for analysis of revenue and expenses
  • Digital document signing
APPLICATION FOR COMPUTERS AND MOBILE DEVICES
For Voltaren campaign, we created “Step by step” application, accessible both online and offline on computers and mobile devices.
  • Interactive routes for 15+ cities around Bulgaria
  • Custom developed graphic maps
  • Real-time calculation of steps
  • Online voting system
  • Information panel for sightseeing spots along each route
REAL-TIME VOTING SYSTEM
Programme product we created for a formal event.
  • The audience answers questions through the mobile version of the application
  • Results are projected as charts, real-time, on the screen in the event hall
  • Almost 100% of the guests took part
  • The application had time and access restriction: only for guests of the event, each of who received a special link
JUKEBOX
We created this project as an entertainment element of our client’s corporate party.

Two weeks before the event, employees of the company voted for the songs they would like to hear at the party.
  • Password protected access
  • Songs were divided into decades: ‘80s, ‘90s, ‘00s
  • Intutitive navigation
  • Voting was also active during the party
  • After 11:00pm, the DJ played the songs guests voted for the most
6
WE APPLY THE
PROPER DESIGN
The Responsive Design
This design is an essential, as it allows users to view and use your website on every device, screen and resolution. Any small inconvenience can discourage visitors, and competition is just a ‘click’ away.

Over 4.18 billion people around the world use internet through mobile devices.

Since 2015, Google ranks websites with mobile responsive versions higher in the search engine.
Adequate colour palette and fonts
We continuously develop our partner’s LEGRAND website by adapting it to Bulgarian market’s needs. Our team follows the brand’s global corporate identity rules and integrates new functionalities in an answer to the company’s growing and changing portfolio of products and services.
7
WE APPLY SEO
We have a working website. The next important step is to make it visible for search engines and people who use them to gain greater awareness of our business.

By choosing the right titles, links and offer descriptions, we managed to do the following for our client GIFT COME TRUE :
  • Ranked #1 on Google for the keyword “wine tasting Sofia”
  • Ranked #1 on Google for the keyword “cooking course” even before the suppliers of the actual service
  • Ranked #2 on Google for the keyword “gift vouchers”
Let’s wrap this all up
n order to fulfil its purpose of a communications hub, a website needs to contain well -structured content, formatted and exposed according to potential users’ profile and preferences. At the same time, the website needs to connect to other channels of your business, such as social media, Google ads, media, specialized marketing awareness campaigns, etc. This will take the consumer on a pleasant journey through your brand, while serving the interests of your business and those of your visitors.

In addition, your website will be a source of very detailed and useful insights for consumers’ demands and needs which you can analyse in order to adapt your business and channels accordingly. Following this pattern consistently, your brand will always be top-of-mind.
We are always here to talk and help. Stay healthy!