A multi-channel integrated marketing campaign to increase the footfall and the turnovers at the shopping center. A teaser campaign with online and print PR articles, leaflet distribution, social media advertising. Camera? Action! We transformed Serdika Center into giant filming site with various stages.
For almost a month visitors were able to become actors in a real movie, to play the Wheel of Fortune, to have fun and at the end to be a VIP guest on the official movie premiere event starring all of them. Blockbuster Over 1600 guest stars, over 2100 scenes shot for a 17-min movie with over 67 000 views. Various supporting trade promotions and BTL activities. Total number of unique participants: more than 1.600; 19.3% Returning participants; 1.491 shot videos A Cross digital campaign: Landing Page /1 month period statistics/: 10.055 Visitors, over 13.000 sessions and over 16.000 page views. Last, but not least in results… Facebook boost campaign: 1 324 901 Impressions; 3.771 new Page likes:, 3.200 – 3.700 Talking about on a daily basis