Newsjackin’ Christmas with Voltaren

The Brief: Increasing website traffic to brand website in 35-55+ segment + Raise brand awareness in key markets
The Solution: Personalized video greeting cards for 12 major Bulgarian cities, key markets for the brand using a key cityscape and a link to the brand website. Campaign ran on Facebook and Instagram newsfeeds, Instagram and Facebook stories, in-video ads on Facebook and Facebook Audience network.
The Results:
80% jump in website traffic for the month of December
5000% increase in social media traffic
10% decrease in bounce rate
200000+ video views among target segment