Sensodyne Sensitivity Campaign

A 360 Campaign for GSK

Tooth sensitivity – experienced as short, sharp pain – is one of the most common dental problems and Sensodyne is the number 1 recommended brand by dentists all around the world for both sensitive teeth and acid wear.In 2017 we created and executed a 360* national campaign that aimed to boost awareness among users, deliver added value for people via information & interaction and recruit sufferers non-triers, thereby increase brand penetration.Client not only reported a record market share for the quarter but we also welcomed over 5000 passionate people in 7 Bulgarian cities at our stand, willing to share and learn more about tooth sensitivity and how they can cope with the problem.