BTL roadshow. 7 cities. Key central pedestrian zones, lively and crowded parks. 14 days.
A fun and informative brand awareness campaign to promote a healthy… and joyful Fenistil Summer. Promo team to distribute the info materials and brand reminders during Happy hour. А “SPIN THE WHEEL” on the back of our Fenistil guy and huuuge balloons with helium. Participants in the happy hour spin the wheel for brand reminders.
Visibility: 152 000
Leaflets distributed: 13 000
Brand reminders distributed: over 3000