Operation Yellow Coins

A 360 CSR Campaign

For the very first time the operation “Yellow Coins” had its Ambassador – Hilda Kazasian. We managed to unify more than 20 partners under the cause and in 2 months they generated the record amount of BGN 104 015,68! Not a secret: events with the Ambassador, reportages on TV channels and radio stations, video making and release, OOH, BTL activities, précised digital coverage, cash trays, brand reminders, and print – posters, fliers, photo calls and a special branding in the trade centers…

 

Client Details

Vivacom

Category

360

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