Digital Project for Sony Mobile’s Facebook Page
The name of the game…football. And the fame to win a signed framed T-shirt of Cristiano Ronaldo! We know everything about it – we brought together Sony Mobile, UEFA Champions League and a well-tailored retention program we created and executed it with local vendors. Every new purchase counted, but those who were most consistent in playing and completing in the additional football challenges went one step closer to victory. Hundreds competed, the most tenacious were crowned champions. All of this was packed into a neat football package – a Facebook app.